From the Site
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
Fred Again.. Is Making Transcendent, Timeless Dance Music
August 31, 2021
Rarely do artists capture the euphoric bliss of losing yourself on the dancefloor as brilliantly and regularly as Fred Again..
Phum Viphurit's "Hello, Anxiety" Is an Outright Uplifting Tune
March 22, 2019
Does Viphurit have another viral hit on his hands?
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
Amelia Moore's "Sweet & Sour" Is Your Spooky Girl Fall Anthem
October 29, 2021
Hello, world. Meet the one and only Amelia Moore.
keshi Grapples With the Cost of Fame on Stirring Debut Album 'GABRIEL'
March 28, 2022
"It's an album that I hope is candid, varied, and one you can come back to again and again."
Meet Los Bitchos, the Party Band Ready to Set Your Heart Ablaze
October 6, 2021
Los Bitchos' music unfurls to reveal a kaleidoscopic amalgamation of far-off locales, disparate moods, and lush sonic textures.
Lonr. and H.E.R. "Make the Most" of a Dreamlike Collaboration
April 3, 2020
"Make the Most" is as sincere an R&B offering as they come.
Faouzia Sounds More Self-Assured Than Ever on "Hero"
June 29, 2021
There are no two ways about it, Faouzia is destined for pop stardom
Jean Dawson Enlists Mac DeMarco For the Blistering "MENTHOL*"
December 10, 2021
With each new single, Dawson reimagines his genrerless vision.