From the Site
Loyle Carner and Jorja Smith Just Dropped the Best Collaboration of 2019 With "Loose Ends"
February 28, 2019
It does not get much better than this glorious fusion of hip-hop and soul.
A R I Z O N A Enlists Cute Animals for the Infectious "Find Someone" Video
February 28, 2019
"We love animals and literally couldn't contain ourselves the entire day we were shooting this. It probably shows."
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
![Louis Futon Takes Us Through the Kaleidoscopic 'Way Back When,' One Feature at a Time [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Louis-futon-ones-to-watch-4.jpeg)
Louis Futon Takes Us Through the Kaleidoscopic 'Way Back When,' One Feature at a Time [Q&A]
February 26, 2019
"I wanted to use each collaborator's voice and skill set as a different color, in order to create vastly different pictures which make up the project."
Forget "What You Heard;" The Otherworldly R&B Trio Sonder Is Back
February 25, 2019
2019 has seen the return of Sonder's otherworldly take on R&B, and we are here for every moment of it.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
FINNEAS Proclaims His Feelings for "Claudia" Sulewski With an Infectious Sonic Love Letter
February 22, 2019
This one goes out to Sulewski for being one hell of a muse.
bülow Sings of "Sweet Little Lies" in a Poignant Moment of Pop Euphoria
February 22, 2019
bülow has all the makings of a future pop star.
Chase Atlantic Pens an Intergalactic Love Story in "LOVE IS (NOT) EASY" Video
June 13, 2019
The video arrives the day before the Australian trio's highly-anticipated Ones To Watch and The Noise - presented 'PHASES' tour.
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
Sam Fender's 'Hypersonic Missiles' Cements Him as a Voice of a Generation on the Brink
September 13, 2019
'Hypersonic Missiles' proves that the British artist has not run out of cataclysmic visions to transform into wholly stirring song.
maye, Joji, girl in red and More Artists You Should Listen to Now | #NowWatching
April 17, 2020
The best new music playlist on Ones To Watch.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
MorMor Grapples With Alienation in the Incandescent 'Some Place Else' EP
May 6, 2019
Calling to mind the revered soundscapes of '90s shoegaze and ultramodern iridescent R&B, the Toronto artist's radical approach to pop is nothing short of gripping.