From the Site
bülow Continues Her Reign As Pop Royalty with 'Crystalline' EP
April 8, 2019
Known for her edgy lyrics and relentlessly catchy melodies, pop songstress bülow is digging even deeper into the young female experience with her new EP.
Ashe Moves On From a Toxic Relationship in 'Moral Of The Story: Chapter 1' EP
April 8, 2019
Although she is on track to become pop royalty, there is something aggressively human and relatable about our favorite pop princess.
Multi-Instrumentalist Dennis Lloyd Recounts a Special Past Love in 'Exident' EP
April 8, 2019
"I've never shared anything more personal than this EP. I hope it'll help heal your heart."
Matt Maeson Finds Light at the End of the Tunnel in "Bank on the Funeral" Album
April 5, 2019
If you were lucky enough to get a ticket to Maeon's upcoming completely sold out tour, don't forget to bring a box of tissue, or ten.
![BETWEEN FRIENDS Has Us "blushing!" as They Debut Their Dream Pop Playlist [FIRST LOOK]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch.jpg)
BETWEEN FRIENDS Has Us "blushing!" as They Debut Their Dream Pop Playlist [FIRST LOOK]
April 5, 2019
"The goal with 'blushing!' was to summarize the emotions that carry this first project. It almost feels like summer to us and 'blushing!' is the last day of break."
Etta Bond Beautifully Captures The Grey-Area Where Love Resides with 'He's Mine' Album
April 1, 2019
"As soon as I was able to be honest and acknowledge something within myself, especially in music, things changed. This is the most important moment in my life right now."
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
Pink Sweat$ Drops a Sequel That Actually Rivals the Original With 'Vol. 2'
March 28, 2019
We're tickled pink that for once the sequel is just as good as the original.
7 Lessons for The Heartbroken In Dean Lewis' 'A Place We Knew' Debut
March 25, 2019
We can all thank Dean Lewis for this breakup handbook.
Genre-Bending Easy Life Surprises Us with Interstellar 'Spaceships' Mixtape
March 18, 2019
Take an eclectic journey through jazz instrumentals, R&B harmonies, hip-hop beats, and alternative pop melodies.
beabadoobee Makes Her Stunning Reintroduction With 'Our Extended Play'
June 23, 2021
With her latest EP, beabadoobee doubles down on her new alt-rock-meets-brit-pop persona.
glaive Cements His Place in Music's Next Wave With 'all dogs go to heaven'
August 9, 2021
<i>all dogs go to heaven</i> hints at what's to come for the 16-year-old who has been thrown to the forefront of the hyperpop scene.
Raveena's Mesmerizing 'Moonstone' EP Is the Sonification of Nightfall
February 7, 2020
There is something inherently mystic about Raveena's lulling R&B meditations.
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Enigmatic Duo Junior Varsity Release Their Highly-Anticipated Debut EP
August 13, 2021
<i>Junior Varsity</i> captures all the unrelenting emotional pathos of the duo's infamous semi-secret shows.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."