From the Site
Nessa Barrett Isn't Looking to Forgive and Forget on "i hope ur miserable until ur dead"
August 6, 2021
Nessa makes good on the unstated promise of a cutthroat earworm.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
CARR's Latest Single Is Aimed at Every "Loser" You've Ever Dated
July 23, 2021
"Loser" tackles the perils of modern dating, the art of indecisiveness, and the disillusion behind today's gut-wrenching expectations.
Araya Flexes His Limitless Versatility on "Favorite Sin" and "Dancer"
July 20, 2021
Araya is an artist you can turn to if you need to lose yourself in the club one moment only to throw yourself into an experimental pop mosh pit the next.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
![payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/payton-drive-away_1625857240.jpg)
payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]
July 9, 2021
payton's latest serves as the perfect score for your teenage coming-of-age adventure.
KDVSGOLIATH Proves Himself London's Best-Kept Secret on "Sad."
July 8, 2021
"Sad." sees the rising London artist make good on his alternative promise.
Making a 'Sour' Olivia Rodrigo-Inspired Cocktail | Bone Apple Tea
July 7, 2021
In our debut episode of Bone Apple Tea, we tackle a cocktail perfect for pop-punk-fueled breakups.
Junior Varsity and spill tab Present a Different Kind of Summer Anthem on "Weather"
July 2, 2021
"Weather" is a nigh-perfect pop song with an undeniably alternative appeal.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
![Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brock-monroe-ones-to-watch_1567793643.jpg)
Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]
September 6, 2019
A booming anthem from a forward-thinking powerhouse, "Bossman" is all about taking control of your life and building it into something you're genuinely proud of.
Ella Vos Wears Her Heart on Her Sleeve in 'Watch & Wait' EP
January 28, 2019
Vos takes us along for the arduous journey she endured post-lymphoma diagnosis and through treatment, towards the silver lining.
CARR's Latest Single Is Aimed at Every "Loser" You've Ever Dated
July 23, 2021
"Loser" tackles the perils of modern dating, the art of indecisiveness, and the disillusion behind today's gut-wrenching expectations.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Jagwar Twin - "Long Time Coming" | Live From the Rooftop
April 29, 2019
Currently on tour with lovelytheband presented by Ones To Watch, the Los Angeles - based artist is a distinctive force to behold.
Isaia Huron's "Somehow I Knew" Is an Incredible Vocal Display
December 17, 2020
Nashville R&B artist Isaia Huron has built up a following through self reflexive songwriting and a smooth vocal performance.
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.