From the Site
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
![Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brock-monroe-ones-to-watch_1567793643.jpg)
Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]
September 6, 2019
A booming anthem from a forward-thinking powerhouse, "Bossman" is all about taking control of your life and building it into something you're genuinely proud of.
Ella Vos Wears Her Heart on Her Sleeve in 'Watch & Wait' EP
January 28, 2019
Vos takes us along for the arduous journey she endured post-lymphoma diagnosis and through treatment, towards the silver lining.
CARR's Latest Single Is Aimed at Every "Loser" You've Ever Dated
July 23, 2021
"Loser" tackles the perils of modern dating, the art of indecisiveness, and the disillusion behind today's gut-wrenching expectations.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Jagwar Twin - "Long Time Coming" | Live From the Rooftop
April 29, 2019
Currently on tour with lovelytheband presented by Ones To Watch, the Los Angeles - based artist is a distinctive force to behold.
Isaia Huron's "Somehow I Knew" Is an Incredible Vocal Display
December 17, 2020
Nashville R&B artist Isaia Huron has built up a following through self reflexive songwriting and a smooth vocal performance.
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.