From the Site
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
THE Peach Tree Rascals Interview
April 9, 2020
We spent the day painting in the backyard with anti-pop's most promising new collective.
Jean Dawson's "POWER FREAKS" Is a Masterful Collage of Sound and Emotion
April 9, 2020
Dawson's music is a targeted endorphin rush.
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
Sycco Is an Infectious Dose of Sonic Sunshine
April 3, 2020
Sycco is pulling us out of this springtime-sadness, let her do the same for you.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Alec Wigdahl Is Cutting Through the Noise
April 1, 2020
Wigdahl is evolving alongside the pop genre itself.
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
Valley Boy Sets the Tone for 2021 on "Sad Girl"
January 15, 2021
Valley Boy's illusory songwriting is on full display on their newest single "Sad Girl," their first single of the new year.
Silver Sphere's "crowd" Is an Iridescent Portrait of Vulnerability
July 24, 2020
"'crowd' is about allowing yourself to be vulnerable after building up walls with someone. It's about the hard conversations, and demanding accountability in exchange for forgiveness."
chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Max Leone Chases the Ultimate High in "the craziest thing i've ever done"
April 5, 2021
"the craziest thing i've ever done" arrives as Leone's most romantic and enthralling track to date.
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
WizTheMc's "World Is Fucked" Presents a Sober Vision of Reality
April 5, 2021
"For me, this song sums up my current perspective on the world around me while also making sure I don't lose sight of love and light."
Omar Apollo and Kenny Beats' "Frào" Has the Makings of a Worldwide Hit
October 30, 2019
Apollo's first entirely Spanish song arrives as a sensual tale of longing with an intoxicating edge.
Wallows Make the Most of Quarantine, Release New Single and Announce Forthcoming EP
September 11, 2020
Wallows' latest hypnotic single unfurls like a constantly-expanding kaleidoscope.
easy life Teams Up With Gus Dapperton For the Chilling “ANTIFREEZE”
September 14, 2022
“ANTIFREEZE” is a melancholic and otherworldly collaboration.