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NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
Still Woozy and Remi Wolf's "Pool" Showcases the Magic of True Friendship
March 17, 2022
"Pool was such a beautifully natural collaboration - and is a great reflection of how life can just so seamlessly turn into art."
Monet Ngo's Debut Single "Lonestar" Is a Cathartic Start to a New Chapter
March 16, 2022
"Lonestar" is a hazy and hypnotic love letter to life's lows and the feat of perseverance.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
BENEE Is as Sweet as Ever on the Emotionally Expansive 'Lychee'
March 7, 2022
Lychee introduces us to a new era of BENEE, one rife with emotional depth.
Dreamer Isioma's 'Goodnight Dreamer' Is a Multidimensional Awakening
February 25, 2022
it's a psychedelic, introspective trip with checkpoints, rest stops, and aha's
Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
brakence Drifts Into the Solitary World of "cbd"
January 21, 2022
brakence has mastered the art of conveying refreshingly raw and candid subject matter in a novel way.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
JAWNY Delivers a High-Spirited Mixtape in Major Label Debut 'For Abby'
October 27, 2020
In his highly-anticipated Interscope debut, JAWNY frames the entire affair as an apologetic mixtape, taking us through the highs and low of a breakup.
Kllo Breaks a Year-Long Silence With the Wistful "Back To You"
October 16, 2019
After a near calendar year of silence, the return of Kllo is anything but underwhelming.
![KIAN Drops Visual For the Effortlessly Smooth "Every Hour" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kian-every-hour_1588373371.jpg)
KIAN Drops Visual For the Effortlessly Smooth "Every Hour" [Premiere]
May 1, 2020
"This song embodies safety within a relationship, learning about and acknowledging each other's past in order to better understand one another."
mxmtoon Captures the Sound and Heart of a Generation With 'dawn'
April 23, 2020
mxmtoon blends lyricism that borders on poetry and soundscapes that call to mind wistful daydreams.
Dreamer Boy Recruits BENEE For the Cosmically Beautiful "Are You Letting Go?
October 21, 2021
"Are You Letting Go? is wistful, beautiful, and delicate to the touch.
The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
Peach Tree Rascals Allow Themselves a Moment to Reflect in "I'm Sorry"
August 17, 2020
With a TikTok hit and series of genre-bending singles under their belt, Peach Tree Rascals find themselves on the cusp of a genuine breakthrough.
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.