From the Site
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
mwami's Sound Is More Than Just Music. It's a Movement
October 29, 2019
mwami's debut EP, 'protean,' is the product of an artist seeking to leave his mark on dance music in a rapidly globalizing world.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
![Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jae-stephens-ones-to-watch_1571853293.png)
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
Childish Major - "To My Little Homies" (Live) | All Eyes On
October 22, 2019
You will find traces of Childish Major throughout some of modern-day hip-hop's most pivotal works.
![Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/powfu-im-used-to-it-interview_1587407561.JPG)
Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]
April 20, 2020
In the last year, everything has changed for Powfu.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
88rising's 'Head In The Clouds II' Is the Crew Album of the Decade
October 14, 2019
The collective of artists and creatives is nothing short of revolutionary.
Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.