From the Site
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hot-flash-heat-wave-bay-boys_1644536117.jpeg)
Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]
February 10, 2022
"Bay Boys" is a biker gang allegory that tells the story of a wandering character who's always seeking escape.
Luna Li and beabadoobee Join Forces For the Mesmerizing "Silver Into Rain"
February 9, 2022
"Silver Into Rain" is an immaculate teaser of what awaits us on Li's hotly-anticipated debut album.
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
Dora Jar Is Comfortably in Pain on New Single "Lagoon"
January 26, 2022
"I want to leave the door ajar in my imagination. Let light seep through the crack."
Nilüfer Yanya Revolves Around Pain and Vulnerability on "Midnight Sun"
January 26, 2022
"Midnight Sun" is at once dark and shimmering, shifting effortlessly between tensions and release.
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
LAUNDRY DAY Tease Major Label Debut With the Trippy "Did You Sleep Last Night?"
January 14, 2022
LAUNDRY DAY is setting themselves up for a 2022 breakthrough.
Adam Melchor's "Turnham Green" Is a Sobering Moment of Empathy
August 9, 2022
In his latest single, Melchor beautifully examines shared hurt and perspective.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Patricia Lalor Is the Perfect Addition to Your Quarantine Soundtrack
October 21, 2020
In covering everyone from The Maràas to Radiohead, the 15-year-old Irish artist perfectly captures the powerful feeling of self-discovery.
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Elina Paints the "Mirage" of Post-Break-Up Blues
February 22, 2019
It is always so gratifying to come across an artist whose work becomes our secret refuge.
Our Wildest Anti-Pop Dream Just Came True with Wallows & Clairo's "Are You Bored Yet?"
February 1, 2019
Definitely not bored.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
All We've Been Listening to 'Lately' Is Still Woozy's Debut EP
May 3, 2019
How do you roll out the carpet for an artist whose post-genre inclinations swerve between sun-soaked anti-pop and otherworldly R&B at a moment's notice?