From the Site
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
The Maràas Deliver a Mesmerizing Moment of Respite in "Hold It Together"
March 9, 2020
The Maràas slow down and take a breath in their latest outing.
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
![zack villere Is Creating a World All His Own [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zack-villere-ones-to-watch-2_1583435690.jpg)
zack villere Is Creating a World All His Own [Q&A]
March 5, 2020
villere on chapped lips, nostalgic childhood cartoons, and transcending genre classifications.
Adam Melchor on the 5 Songs That Inspired 'SUMMER CAMP'
March 4, 2020
From SZA to Green Day, Melchor lets us in on the wealth of inspiration that informed his latest EP.
Surfaces Prescribe a Dose of Hope and Euphoric Bliss in 'Horizons'
March 2, 2020
Surfaces' music arrives as the encapsulation of carefree summer days.
JAWNY's "Anything You Want" Is Everything We Could Have Wanted and More
February 27, 2020
The genre-bending purveyor has an undeniable gift.
Mija's Debut Album 'Desert Trash' Is Pure, Unabashed Self-Expression
February 27, 2020
"'Desert Trash' is who I am."
![Ones To Watch Meets Cailin Russo [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cailin-russo-thumbnail_1582750443.jpg)
Ones To Watch Meets Cailin Russo [Q&A]
February 26, 2020
We sit down with Russo following the release of her electrifying sophomore EP.
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Happy Birthday, Mick Jagger! Here's 12 Front(wo)men to Make You Proud
July 26, 2019
We're here to introduce 12 front(wo)men that are on track to carry on our favorite rock legend's legacy as entertainment icons.
![Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels-ones-to-watch 2.jpg)
Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]
April 18, 2019
Parcels is comprised of five charming musicians who are reviving classic disco sounds and modernizing it with electro-pop undercurrents.
greek Brings a DIY Aesthetic to Contemporary R&B on "falling"
March 31, 2021
greek finds balance between focused, emotive songwriting and catchy melodies.
Junior Varsity and spill tab Present a Different Kind of Summer Anthem on "Weather"
July 2, 2021
"Weather" is a nigh-perfect pop song with an undeniably alternative appeal.
Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Saint Blonde Releases "Americana" Live From the Rechordium
July 7, 2020
Formed in Denton, Texas in 2018, Saint Blonde is is gaining attention in the music industry with their brand of Indie pop.
![Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sorcha-richardson-smiling-like-an-idiot-interview-1664212023.png)
Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]
September 23, 2022
"You can find happiness and beauty in places you thought you never would."