From the Site
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Happy Birthday, Mick Jagger! Here's 12 Front(wo)men to Make You Proud
July 26, 2019
We're here to introduce 12 front(wo)men that are on track to carry on our favorite rock legend's legacy as entertainment icons.
![Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels-ones-to-watch 2.jpg)
Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]
April 18, 2019
Parcels is comprised of five charming musicians who are reviving classic disco sounds and modernizing it with electro-pop undercurrents.
greek Brings a DIY Aesthetic to Contemporary R&B on "falling"
March 31, 2021
greek finds balance between focused, emotive songwriting and catchy melodies.
Junior Varsity and spill tab Present a Different Kind of Summer Anthem on "Weather"
July 2, 2021
"Weather" is a nigh-perfect pop song with an undeniably alternative appeal.
Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Saint Blonde Releases "Americana" Live From the Rechordium
July 7, 2020
Formed in Denton, Texas in 2018, Saint Blonde is is gaining attention in the music industry with their brand of Indie pop.
![Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sorcha-richardson-smiling-like-an-idiot-interview-1664212023.png)
Sorcha Richardson Hopes 'Smiling Like an Idiot' Can Be Your Peace in the Dark [Q&A]
September 23, 2022
"You can find happiness and beauty in places you thought you never would."