From the Site
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
![Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tatiana-hazel-ones-to-watch_1581531723.jpeg)
Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]
February 12, 2020
A dreamlike track to score those "what ifs" of life.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Kim Petras' "Reminds Me" Is a Breakup Bop for All Your Anti-Vday Needs
February 11, 2020
The perfection addition to your Anti-Vday playlist arrives early.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
LÉON Finds Love Again "In a Stranger's Arms"
February 10, 2020
"In a Stranger's Arms" is a sentiment wrapped up in feelings of heartbreak, renewal, and finding the courage to start all over again.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
![flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-reimagined_1581111846.JPG)
flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]
February 7, 2020
flor has an impeccable gift for exploring a range of emotional depth and sonic space.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Tayler Buono Is No Longer Stuck [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tayler Buono press main 1_1594394902.jpg)
Tayler Buono Is No Longer Stuck [Q&A]
July 10, 2020
After her major label debut fell through, Buono turned to the only thing that consistently made sense. Music.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
Let Emily Vu's 'Found' EP Keep You Warm This Winter
November 24, 2020
Emily Vu's latest is a heartwarming EP that is sure to keep your spirits soaked in sunshine this winter.
HYRA's "Rendezvous" Displays Her Vibrant Vocals and Engaging Storytelling
June 3, 2021
"Rendezvous" is a colorful electronic pop track brimming with life.
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Flora Cash's New EP Is Fresh Off the 'Press' and Ready for Tour
March 26, 2019
Ahead of their tour with lovelytheband, Flora Cash has gifted the world with a stunning and poignant EP.
Rence and Noah Cyrus Exude Palpable Chemistry in "Expensive"
June 21, 2019
21-year-old Rence is fresh out of NYU and ready to further pursue his career as a singer, songwriter, and producer.