From the Site
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
How Well Does Ashe Know the Cities She's Performing In? | Tour Trivia
September 18, 2019
Hosted by Gavin Haley, who is supporting Ashe on the Ones To Watch - presented 'Ashe: Mom's First Headline Tour,' we welcome you to your new favorite show:Tour Trivia.
Take A Trip Into BENEE's Dream World in "Glitter" Visual
September 18, 2019
By this point, we're all obsessed with the indie-pop hot-shot BENEE.
![Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shaed-ones-to-watch_1569000716.jpg)
Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]
September 18, 2019
In 2016, the three joined forces, as musicians, to begin SHAED's thrilling journey that led to selling out massive shows and reaching the top of the charts.
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
mxmtoon's 'the masquerade' Is a Deeply Personal Debut to Lose and Find Yourself in
September 17, 2019
Tucked within the pages of this rhyming diary are the moving, intimate glances into the life of what could be any teenager on the face of this planet.
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.