From the Site
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
renforshort Enlists Travis Barker For the Intoxicating "we'll make this ok"
May 12, 2022
"we'll make this ok" tells the story of a poisonous love; the addiction to affection from your most beautiful enemy.
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Noah Cunane Adds Another Bop To His Catalog With "Call Him"
July 13, 2020
Every time we write about Noah Cunane, we're always talking about how he released his hottest track to date. Welp... we're here to say it again.
![Emlyn Shares the Lindsay Lohan-Inspired "Confessions of a Drama Queen" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emlyn-confessions-of-a-drama-queen_1622742948.jpeg)
Emlyn Shares the Lindsay Lohan-Inspired "Confessions of a Drama Queen" [Premiere]
June 3, 2021
Emlyn is nothing if not dynamic.
LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.
All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
![Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stay-over-happy_1587481184.JPG)
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
Dae Zhen Has an Ominous Pop Rap Vision on "Smoke About It"
October 14, 2020
Los Angeles based singer, rapper, and producer Dae Zhen is here to stay.
Kristiane's "Better on Your Own" Is Heartfelt Songwriting at Its Best
July 2, 2021
"Better on Your Own" is an individual heart-to-heart that takes on an air of the universal.