From the Site
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
![Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-interview_1586293555.jpg)
Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]
August 7, 2019
"'Lemonhead' was inspired by a self-reflection period in my life where I completely drained myself of love and let my morals stray a bit too far from me."
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
![KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiita-ones-to-watch-crop_1564524418.JPG)
KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]
July 30, 2019
Dreamy yet dangerous, the new release entrances and entices its listeners.
Bluesy Songstress Delacey Wins BFF of the Year Award with Heartfelt Dedication To "Emily"
July 29, 2019
"It was one of those rare moments in life where you meet someone you know is going to play an important part in your life forever."
LIZ and Slayyyter's Radiant Collab Shines Like a "Diamond In the Dark"
July 25, 2019
LIZ is our glittering galactic queen.
ilo ilo Finds Themselves Torn Between a Toxic and Intoxicating Relationship in "habits"
October 3, 2019
"habits" finds ilo ilo at their most well-refined, carving out a niche somewhere between electronic-laden ecstasy and sentimental indie pop.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
![Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-ones-to-watch.jpg)
Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]
April 30, 2019
"My Man" is merely a delightful introduction of what to expect from Delacey in the coming future.
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
LEISURE's Orgasmic Psychedelia Is Certainly "Too Much Of A Good Thing"
June 4, 2019
"It's about chasing the instant gratification that is so often promised and promoted in today's modern society and never quite being satisfied with the outcome."
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
![Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Patrick Martin-ones-to-watch-2.jpg)
Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]
January 30, 2019
"This imagery is meant to make listeners decide what side of the fence they're on, do they believe in cinema love or not?"