From the Site
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
![Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vok-ones-to-watch.jpg)
Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]
January 11, 2019
"'Erase You' is a song about a person who pushed me off the edge to a point when all I wanted to do was to erase them from my life."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
![Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-miller-ones-to-watch.png)
Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]
January 28, 2019
"When you strip a song all the way down, that's when you realize how beautiful a song can truly be."
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
![Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-fuzz-ones-to-watch-2.jpeg)
Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]
January 29, 2019
The colorful single opens with an upbeat strumming of an electric guitar and a soulful bass that both shine throughout the entirety of the single.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daleplay-ones-to-watch.jpg)
Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]
March 6, 2019
Hear from the man who's worked with JLo, Becky G, Diplo and Skrillex.
Sofi Tukker Takes Us on a Spiritual Journey Through Tropical Dance with "Playa Grande"
June 3, 2019
"The only thing more fun than making a song with one of our favorite bands of all time is getting to spend a week with them in their hometown...!"
Dylan Bernard's "Higher" Is a Breathtaking Ode to Music Itself
October 11, 2019
"For me, this song is about the way music and songwriting makes me feel..."