From the Site
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Cameron Hardy's " I Thought You Were Lonely" Is Only the Beginning
June 1, 2021
"I knew going into this, I didn't want to half-ass anything."
![KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kim-care-4-u_1622482787.jpg)
KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]
May 31, 2021
And we have the first look at her new music video for "Care 4 U."
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
gabriel black Unveils LSD-Fueled Simp Anthem "batman"
May 28, 2021
The latest addition to the DCEU sounds great.
Hong Kong Boyfriend Catches Butterflies in "see u dance"
May 27, 2021
Relocating to LA and making music that lies somewhere between R&B, pop, and alternative, Hong Kong Boyfriend is living out his dream.
![Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/theo-kandel-anaconda-hearts_1622142691.JPEG)
Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]
May 27, 2021
Kandel gives a whole new meaning to being the snake in a relationship.
![Harry Hudson Wants to Be an Artist and Beam of Light For Those Who Need Help [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harry-hudson-here-for-you_1622152865.jpeg)
Harry Hudson Wants to Be an Artist and Beam of Light For Those Who Need Help [Q&A]
May 27, 2021
Hudson opens up on his Father's loss, grief, his charity efforts, and new EP in a vulnerable and personal interview.
BLàœ EYES Shares Her Journey to Finally Feeling "actually happy"
May 26, 2021
"I had no idea what to think about it - that's the day I made this song."
![Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-the-show-is-over_1622044102.jpg)
Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]
May 26, 2021
Grace's latest EP is a coming-of-age story wrapped in velvety pop silk.
This Is No April Fool's. Alexander 23 Has Finally Released "Crash"
April 1, 2022
After teasing the single for what felt like an eternity, Alexander 23 has finally given us what we all wanted.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Maisie Peters Channels an Arena-Sized Sound in "Cate's Brother"
May 6, 2022
Peters is maturing from your favorite artist next door (or across the pond) into a stadium-ready tour de force.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
Audrey MiKa's "Fake Heartbreak" Is Your Anti-Cuffing Season Anthem
October 31, 2019
"Being vulnerable isn't a bad thing, and 'Fake Heartbreak' is here to tell you that it's gonna be ok."
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).