From the Site
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Cameron Hardy's " I Thought You Were Lonely" Is Only the Beginning
June 1, 2021
"I knew going into this, I didn't want to half-ass anything."
![KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kim-care-4-u_1622482787.jpg)
KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]
May 31, 2021
And we have the first look at her new music video for "Care 4 U."
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
gabriel black Unveils LSD-Fueled Simp Anthem "batman"
May 28, 2021
The latest addition to the DCEU sounds great.
Hong Kong Boyfriend Catches Butterflies in "see u dance"
May 27, 2021
Relocating to LA and making music that lies somewhere between R&B, pop, and alternative, Hong Kong Boyfriend is living out his dream.
![Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/theo-kandel-anaconda-hearts_1622142691.JPEG)
Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]
May 27, 2021
Kandel gives a whole new meaning to being the snake in a relationship.
![Harry Hudson Wants to Be an Artist and Beam of Light For Those Who Need Help [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harry-hudson-here-for-you_1622152865.jpeg)
Harry Hudson Wants to Be an Artist and Beam of Light For Those Who Need Help [Q&A]
May 27, 2021
Hudson opens up on his Father's loss, grief, his charity efforts, and new EP in a vulnerable and personal interview.
BLàœ EYES Shares Her Journey to Finally Feeling "actually happy"
May 26, 2021
"I had no idea what to think about it - that's the day I made this song."
![Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-the-show-is-over_1622044102.jpg)
Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]
May 26, 2021
Grace's latest EP is a coming-of-age story wrapped in velvety pop silk.
![Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alix-page-old-news-interview_1643388191.png)
Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]
January 28, 2022
Page's music is a therapeutic escape, both deeply personal and universally relatable.
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Welcome Whose Rules, The Next Psychedelic Pop Wonder
June 30, 2020
Today we embark on a surreal venture down the rabbit hole with the birth of Whose Rules - a psychedelic pop artist project created by an experienced producer, vocalist, and multi-instrumentalist.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
UMI Somehow Makes Going Back to "High School" Sound Amazing
January 28, 2019
The nostalgic portrayal is perfectly at home alongside UMI's wistful vocals that hint at lost love, in spite of not evening know what love was at the time.
bülow Continues Her Reign As Pop Royalty with 'Crystalline' EP
April 8, 2019
Known for her edgy lyrics and relentlessly catchy melodies, pop songstress bülow is digging even deeper into the young female experience with her new EP.
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.