From the Site
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
GOON DES GARCONS* Links With Cuco For the Cinematic "A24"
May 4, 2020
The ode to the cult indie film studio is intoxicating from start to finish.
![Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/turbo-heart-stop-interview_1588361091.jpg)
Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]
May 1, 2020
"I believe that meme culture is the gateway for this genre... My mission, though, is to show people that this is the start of something enormous, not a temporary trend."
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Boslen Sees Nothing but "VULTURES" on New Single
April 22, 2020
"VULTURES" is a glimpse into Boslen's world, a small sliver of what the rapper is seeing, feeling, and experiencing.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Nine-Piece Collective seeyousoon Makes Their "Steamy" Debut
February 28, 2020
Say hello to your new favorite music collective.
Civ Pierre Let's His Music Speak on His Behalf
December 4, 2020
With a masked face and an anonymous persona, Civ Pierre shows there's beauty in building mystique.
![Please Don't Hold Your "applause" for whiterosemoxie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie - otw 3 - @zachhagy_1593536401_1593628507.jpg)
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.