From the Site
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Author:
Matthew Rudas
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Author:
Alissa Arunarsirakul
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
Author:
Precious Kato
Childish Major - "To My Little Homies" (Live) | All Eyes On
October 22, 2019
You will find traces of Childish Major throughout some of modern-day hip-hop's most pivotal works.
Author:
Maxamillion Polo
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas
Dominic Fike and Kenny Beats Launch a Heist for Halsey's Grammy in "Phone Numbers" Video
October 15, 2019
Dominic Fike links up with Kenny Beats for a heist that falls somewhere between "Breaking Bad" and "Even Stevens."
Author:
Precious Kato
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Author:
Maxamillion Polo
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo
Akinyemi Dives Deep in the Self-Reflective "Seaworld" [PREMIERE]
September 25, 2019
"It's a song for the outcast, for the introvert, for the person who needs some time to spend by themselves and pursue their dreams."
Author:
Maxamillion Polo
Haviah Mighty - "Blame" [Live + Interview] | Northside Sessions
September 24, 2019
Awarded the Polaris Prive for best Canadian album, Mighty's debut album beat out the likes of Jessie Reyez and PUP.
Author:
Maxamillion Polo
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
Author:
Maxamillion Polo
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Author:
Jazmin Kylene
Nine-Piece Collective seeyousoon Makes Their "Steamy" Debut
February 28, 2020
Say hello to your new favorite music collective.
Author:
Emily Smith
Civ Pierre Let's His Music Speak on His Behalf
December 4, 2020
With a masked face and an anonymous persona, Civ Pierre shows there's beauty in building mystique.
Author:
Tyler Borland
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
Author:
Malc.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Author:
Maxamillion Polo
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Author:
Carter Fife
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Author:
Jessica Thomas
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Author:
Kelly Itatani