From the Site
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
Lous and The Yakuza Is Back and Better Than Ever With "Kisé"
March 29, 2022
"Kisé" explores the folly and passion of love and reestablishes Yakuza as an artistic force to be reckoned with.
![Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wakai-interview-ones-to-watch_1648235874.jpg)
Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]
March 25, 2022
"I feel like a jazz musician stuck in a rapper's body."
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
redveil Takes the Plunge on "diving board"
March 9, 2022
On his latest single, the 17-year-old rapper jumps headfirst into new sonic territory.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Ryan Caraveo Returns With the Intoxicating "Deceived," His First Song in Over a Year
April 5, 2019
Caraveo and his new single are mesmerizing in every sense of the word.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
![Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint lyor otw_1605104157.jpg)
Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]
November 11, 2020
Following up on the success of his 'IF MY SINS COULD TALK' project from earlier this year, Saint Lyor returns to give us the premiere of "THIS IS NOT AN IMAGE."
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
![Relive Tour Life With These BTS Photos of Marc E. Bassy's 'PMD' Tour [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marc-e-bassy-tour-6_1586277615.jpg)
Relive Tour Life With These BTS Photos of Marc E. Bassy's 'PMD' Tour [Tour Diary]
April 7, 2020
Relive concerts, life on the road, and going outside with these 14 photos of Bassy's 'PMD' tour.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.