From the Site
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
Marco Luka Shows His True Colors on "get me high"
July 24, 2021
"I can't wait for people to take in the rawness and beauty of this one."
Kevin Abstract, slowthai, and $NOT Pull No Punches on "Slugger"
July 19, 2021
Between Abstract, $NOT, and slowthai, this collaboration made in heaven seems simply incapable of missing.
Meet Fousheé, the Voice Behind "Deep End" Coming For Her Flowers
November 19, 2020
Many dream of stardom. But for Fousheé, her voice reached fame without her even knowing.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Yung Gravy's 'Sensational' Has No Right Being This Good
June 3, 2019
Despite the neon pink disco ball, cheetah, and Mario Kart - esque rainbow road that graces his debut album cover, Yung Gravy is no joke.
![Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wakai-interview-ones-to-watch_1648235874.jpg)
Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]
March 25, 2022
"I feel like a jazz musician stuck in a rapper's body."
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.