From the Site
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
ZPLUTO Talks Sharing Experiences and Reaching for Opportunities
October 13, 2022
“If you’re listening to my music, you’re coming to Pluto with me."
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
99 Neighbors Hold Nothing Back With "Static"
August 12, 2022
It’s not easy to master the synergy that 99 Neighbors has.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![St. Panther Is Aspiring For "Greatness" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-panther-interview_1637263732.jpg)
St. Panther Is Aspiring For "Greatness" [Q&A]
November 18, 2021
"You wouldn't believe where I've been to get here."
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.