From the Site
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
![Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eden-rain-text-me-when-you-are-home-safe_1647017289.jpeg)
Eden Rain's "Text Me When You're Home Safe" Is a Striking Ode to Female Friendships [Q&A]
March 11, 2022
"It's about the intensity and protectiveness of female friendships and figuring out where or what home actually is to a person."
![Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lexi-jayde-hate-to-be-you-interview_1646936142.jpg)
Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]
March 10, 2022
"I want every person that hears this to know their worth and know how amazing they are."
![For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/griff-interview_1646768616.png)
For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]
March 8, 2022
"I'm constantly overthinking. I never feel like anything is ready, and I never feel like anything is good enough."
We Need to Give "Elliot's Song" a Chance, Okay?
March 7, 2022
"Elliot's Song" is a love note from one friend to the other.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Peter McPoland's "Come Around" Is Undeniably Charming
February 25, 2022
If a bright-eyed smile had a voice, it would belong to Peter McPoland.
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Matt Maeson Ruminates on His Past Mistakes in the Unrelenting "Go Easy"
March 11, 2019
Matt Maeson's long-awaited debut album, Bank On The Funeral, is shaping up to be one of the most heart-rending projects of the year.
Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
Sasha Sloan | Quick 6 Interview
January 10, 2019
Self-described "sad girl" and melancholic millennial voice Sasha Sloan is an emo pop star in the making.
Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
Aidan Martin Proves "Good Things Take Time" With Major Label Debut
August 30, 2021
"My past, though painful, is a beautiful part of who I am."
![Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samia-ones-to-watch-1.png)
Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]
March 12, 2019
The singer-songwriter has taken it upon herself to share what she knows to be true for not only herself, but so many others.
Cavetown Just Covered Frank Ocean, and We Are Eternally Stuck in Our Feels
March 1, 2019
"I'll be the boyfriend in your wet dreams tonight."
![Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mons-vi-ones-to-watch-2_1563488107.jpg)
Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]
July 18, 2019
If there's one thing we know to be true about Brooklyn-based artist Mons Vi, it's that he works in words the way other artists work in watercolor or clay.
Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.