From the Site
Selfish Sons Are Capturing the Essence of Nostalgia with Their Captivating Authenticity
February 9, 2023
“We’re about making music, having fun at shows, and loving each other”.
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Meet Kiki Rockwell, an Innovative New Artist Fresh to New Zealand's Indie Scene
January 18, 2023
Kiki Rockwell is an innovative new artist fresh to New Zealand’s indie scene.
Georgia Lines Is Breaking Through The Scene One Track At A Time
December 16, 2022
From a start in Smokefree Rockquest to winning Breakthrough Artist of the Year at the Aotearoa Music Awards, Georgia Lines is certainly one to watch.
KANADA THE LOOP Talks Akira, Internet Culture and His Debut EP Toyota Reckless
December 6, 2022
An artist to add to your summer playlist, KANADA THE LOOP is undeniably a musician to pick up the mood at any given moment.
星先知 | 苏玉
November 28, 2022
对于老家，苏玉说过这样让人印象深刻的一段话：“一个人如果想做艺术的东西，但却没有丰富的阅历，那做出来的必然是空洞乏味的，所以人一定得是多样的，才能做出更有深度的作品来”。
星先知 | cehryl
November 27, 2022
“我从来都没有想过自己是一个会当歌手的人，因为我性格比较害羞。”这句话可能就解释了为什么 cehryl 能在去年发行的 time machine EP 中，这么细腻的在每一首作品当中诠释了这么多的内向情感。
Forest Claudette on Blending Genres and His Debut Album ‘The Year of February’
November 15, 2022
“I can’t write an essay or on a card, but music has always made sense to me and has always been a very powerful tool to express myself”.
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Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
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Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
King Princess' "Cheap Queen" Has the Makings of 2019′s Pride Month Anthem
May 31, 2019
This is simply the beginning of King Princess' impact.
Isaac Dunbar, Ama Lou, Doja Cat & More | #NowWatching Playlist
October 4, 2019
Today's playlist additions include bedroom pop heart throb Isaac Dunbaar, soulful R&B stand out Ama Lou, unpredictable hip hop maven Doja Cat, and so much more.